AkzoNobel Coil and Extrusion Coatings Lifts the Mood with Soulful Sage

AkzoNobel Coil and Extrusion is bringing AkzoNobel’s 2027 Color of the Year, Soulful Sage™, to the coil and extrusion coatings market, translating the company’s latest color insights into inspiration for architectural and domestic appliance applications.

Photo: AkzoNobel

An ethereal, soft and silvery green, Soulful Sage™ sits at the center of AkzoNobel’s 2027 color direction with three carefully curated color stories – Glow, Light and Lift. Developed through the company’s extensive annual trend research, Soulful Sage™ reflects a growing preference for spaces, products and surfaces that feel lighter, more reassuring and better suited to a way of living lightly.

Glow is focused on earth tones to create a warm look, Light combines quiet, pale tones and darker shades for more of a healing mood, while Lift features positive tones that evoke the joy of an inspiring space, and Soulful Sage is the ultimate versatile green.

“Our 2027 Color of the Year is all about creating lighter spaces for a lighter life,” explains Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center. “Many people are feeling weighed down by world events and overloaded with information. We want to offer customers a way to create lighter environment so they can feel that weight lifted off their shoulders.”

Within AkzoNobel Coil and Extrusion, color expertise goes beyond identifying emerging design cues. By translating these insights into coating solutions and combining them with deep application knowledge, we help turn design inspiration into reality for building envelope and domestic appliance applications. It is these applications where visual appeal must be balanced with durability, consistency and manufacturing efficiency.

“Color in coil and extrusion coatings has to do more than reflect a trend,” says Henri Bijsterbosch, Color Product Marketing Manager for AkzoNobel’s Industrial Coatings business. “It must work across specifications, production and end use. Soulful Sage™, and the wider 2027 palette, has been designed to offer inspiration for customers to transfer contemporary color direction into construction and domestic appliance applications which fit with interior schemes. Architects, fabricators, and coaters will find the color stories especially useful for achieving a timeless yet on-trend aesthetic, ideal for applications that are built to last.”

AkzoNobel’s Global Aesthetic Center has been translating trends into desirable colors for many years. Its annual ColourFutures™ trend forecast meeting brings together in-house experts, international architects, designers and journalists to share insights into how our reactions to the world around us impact our color choices.

Coil and Extrusion professionals can explore the 2027 Color of the Year collection and discuss their color and coating requirements with an AkzoNobel representative. For more information, visit the dedicated Color of the Year 2027 page: https://coilcoatings.akzonobel.com/emea/coty27